August 1, 2010

Rapala 2011 Lineup Changes

New sizes and new colors for 2011 from Rapala

Ok, ok, this isn't so much a blog as it is a quick update on some of the new additions for Rapala in 2011 - special thanks need to go to the folks over at Rapala USA who sent a ton of useful press materials!

Clackin’ Rap® 07 and 09
One of the most versatile lures on the market, the Clackin’ Rap® has made its mark across the globe. This year, the Clackin’ Rap explodes again with the introduction of two new sizes and colors. Size 07 is 2-¾ inches long, weighs 5/8 ounce and boasts a number 6 VMC® SureSet® Belly Hook and a number 4 VMC Round Bend Tail Hook. Size 09 is 3-½ inches long, weighs 1-3/16 ounces and touts a number 2 VMC SureSet Belly Hook and a number 3 VMC Round Bend Tail Hook. Both sizes are available in 19 color patterns, including two new ones: Regal Shad and Helsinki Shad. Whether you cast, troll or jig your Clackin’ Rap, there’s a size and color that’s sure to take you on the ride of your life.

Suggested retail price: $11.99-14.99

MaxRap® 11, 15 and 17
Last year, fresh and saltwater anglers discovered love at first sight with the introduction of the MaxRap®. This year, anglers asked for more and Rapala answered in a big way with three new sizes and two new color patterns. Size 11 is 4-3/8 inches long and weighs 7/16 ounce, size 15 is 6-inches long and weighs ¾ ounce and size 17 is 6-¾ inches long and weighs 1 ounce. All sizes feature noncorrosive VMC® Spark Point Treble Hooks and are available in 10 MaxRap colors, including new Flake Olive Green and Flake Blue Sardine. Whether anglers rip, dart or straight retrieve this premium wonder, they’ll be amazed by its aerodynamic shape balanced with Tungsten balls, a patented internal MaxCast™ Mechanism and a see-it-to- believe-it internal laser-engraved scale pattern. Get the nets ready, it’s time to reel in the big ones.

Suggested retail price: $17.99-20.99

X-Rap 04

Born to be wild, the X-Rap® 04 stays true to family tradition with its hard-cutting, aggressive, “slashbait” style action. The new X-Rap 04 is 1-½ inches long and weighs 1/16 ounce. Like the rest of the family, the X-Rap 04’s translucent body, internal scale pattern, holographic foil and 3D eyes combine to display an action more intense than a 3D movie. Ideal for all species both fresh and saltwater, the X-Rap 04 is available in 11 colors, including new trout patterns Olive Green Muddler, Brook Trout, Brown Trout and Hot Mustard Muddler.

Suggested retail price: $8.99

Trolls-To®-Shad 10 and Trolls-To®-Minnow 10
Anglers never knew trolling could be so easy until the introduction of the Trolls-To®-Shad and Trolls-To®-Minnow. These balsa bad boys are designed to troll to a specific depth with a tight flashing action, while their built-in rattle chambers beckon the bite. Now, with the Trolls-To-Shad 10 at 2-½ inches long and 3/8 ounce and the Trolls-To-Minnow 10 at 3-1/8 inches long and 3/8 ounce, Rapala has trolling enthusiasts covering the 10 foot water column in style with 100 feet of 10 lb. Sufix® monofilament line. But that’s not all. These eloquent swimmers will run 25 percent deeper with 10/4 Sufix® Braid or Fuse and are available in 12 fish-catching colors. Trolling just got simplified.

Suggested retail price: $9.99

Flat Rap® 06 and 16
Winning its first Grammy in 2010, this hard-rolling, action-packed lure struck a power cord with anglers and has become a go-to staple in their arsenal. Its flat sides and scooping triangular lip allow anglers to produce the ultimate “wounded minnow” action. Anglers can now choose between two new sizes that are guaranteed to crank up the fish-catching volume. Size 06 is 2-½ inches long and weighs 1/8 ounce with a running depth of 1-to-2 feet, while size 16 is 6-¼ inches long, and weighs 1 ounce with a running depth of 4-to-6 feet. Equipped with VMC® Black Nickel Hooks and available in 18 color patterns, anglers will be reeling ’em in at a steady beat.

Suggested retail price: $8.99-12.99